ElegantPlus Style Designations…. What Does It Mean?

A reader from Illinois asked a question yesterday, that upon some reflection, I thought might need a more public answer.

She said: “I love the ElegantPlus shopping mall - so many choices (!!) - and your descriptions are very helpful. But I don’t understand what ‘Contemporary Style’ is?”

Aw shucks…. thanks!

The simple answer to her question is:

CONTEMPORARY STYLE - current fashion styles that have a little more pazzazz than your typical “Classic” clothing styles, yet is more sophisticated than trendy. Contemporary style clothing has longer wearing power from season to season than the trendy styles, yet has a modern edge. This style tends to be very popular with working and career women of all ages and the urban and sub-urban over 35 set. As baby-boomers demand more style and youthful apparel Contemporary Style remains age appropriate without being stodgy and grannyish.

Popularity: 5% [?]