Obesity Contagious! Beware of Fat Friends and Other Nasty Headlines

from Elegant Plus Magazine

In a week that saw the opening of the delightfully fat friendly, feel-good movie Hairspray and the celebrated third installment of Mo’Nique’s F.A.T. Chance self-esteem and size-acceptance television special on the Oxygen Network, a study of an entirely different nature reared its head in the esteemed New England Journal of Medicine from researchers at Harvard and the University of California.  Within hours of the related press-releases stating “Obesity is Socially Contagious” hundreds of articles had appeared and news outlets across a variety of media picked up the story.

What raised the alarm bells first for me was realizing that unlike many “stories” that make daily appearances in our culture in the infamous War on Obesity, this one had more legs than most.  Thoughtful news shows like Jim Lehrer on PBS and columnists at the well respected New York Times took up the story, while more tabloid type outlets gleefully declared that you should beware of fat friends and family members because they could make YOU fat!  Yet not once did I hear any real examination of the science behind the study, NOR a consideration of the implications such thinking might have on the lives of large individuals who are already targets of bullying and ostracization.

As an academic who has been trained to cast a critical eye on scientific methodology and underlying assumptions  before accepting the conclusions of any study as fact no matter from which institution it comes,  the media’s tendency to embrace every study that comes out of a laboratory as fact with a capital F has always disturbed me. Perhaps especially so because of the prevalence of hype and sound bytes throughout all types of media in the United States today.   Equally disturbing is the frequency of Junk Science and statistic manipulation used for a whole host of agendas, not the least of which is the support of the diet and pharmaceutical industries.   My first inclination was to contact NAAFA (National Association to Advance Fat Acceptance) to see if their health experts had addressed this specific study and invite them to write a guest article for Elegant Plus.   I received a cordial reply and the press release they had prepared on the subject which didn’t seem to really target this specific study, but more the general underlying hype surrounding the media’s War on Obesity, with the promise of a Guest Article if I wanted one.  I encouraged the latter option and sincerely hope one comes.  I am very interested in  publishing an educated and well informed rebuttal from someone equiped to take a critical look at this study for our readers.

So far, the only clearly argued discussion that refutes the specifics of the study based on data and methodology that I’ve seen comes from Sandy Szwarc’s blog Junk Food Science.  She’s a nurse with a biological science degree that equips her better than most to think about health related studies critically.  I highly recommend reading her article “Oh what a tangled web we weave” to begin to bring the hype on this particular obesity study into a balanced perspective. 

But regardless of the rightness or wrongness of the science there is another very real and dangerous repercussion from this type of media spin, especially on women.   Many of the lead drummers in this charge to “fix” what they view as a  looming public health crisis, fail to take into account the impact of their language, rhetoric and social messaging.   Screaming headlines like “Obesity is Contagious” and “Fat Friends Could Make You Fat”  does not effectively guilt anyone into changing lifestyle patterns, which is their purported intent.  It only makes people feel worse about themselves, lowers self-esteem and now piles on the guilt of harming the people closest to them.  How could this be a positive and productive state of affairs?

 In fact equating weight with lifestyle is one of the dangerous underlying assumptions permeating society.   The two are so enmeshed in popular thinking that fat, obese and unhealthy lifestyle are considered interchangeable synonyms (as are the equally false thin, slender, healthy lifestyle) , the first two the current synonyms of headline choice.  We, as a society, somehow think that simply by looking at (or weighing) an individual we have the ability (and sadly the right to judge) how well they take care of themselves.  But the fact is weight and obesity are far more complex than that, with some individuals naturally heavier than others, others suffering from medication side-effects and a host of other medical reasons.  There are women who eat healthier than most and run marathons who will never be slender.  There are skinny minis who eat chips and soda and junk food every day, and rarely lift so much as a  toe to get any exercise.   Simply, you cannot tell by someone’s weight alone what kind of lifestyle choices they make. 

 Think how differently the emotional impact of this research would read if the headlines said “Unhealthy Lifestyles are Socially Contagious”.   That truly is a different meaning than the one currently screaming across our media sphere, since not all fat people have an unhealthy lifestyle and many thin ones do.  Not only would the scientific data have a better shot of upholding such a theory which is already debatable as junk science, but the social implications would be less damaging to individuals already judged strictly by their body mass.  This leads to a downward spiral of social and self-loathing that adversally affects an individual’s mental health.  Now add in other’s fear of just knowing a fat person and we have a recipe for permissable discrimination.  I don’t think that is the path most of these so called “health advocates”  truly had in mind.  But it is the one we, as a society, are fast going down.  

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