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November 29, 2007

Plus-Size Fashion Designer Igigi Announces Model Search Winner

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by Guest Contributor Igigi to Elegant Plus Magazine

IGIGI, provider of contemporary collections in sizes 14-32, worn by full-figured celebrities like American Idol contestant Lakisha Jones and Hairspray star Nikki Blonsky,  announces National Model Search Winner. Brittany Bird of Bakersfield, CA to get a slew of prizes including participation in an exclusive IGIGI photo shoot and a possible modeling agency contract

igigi-model-search-winner.jpg  IGIGI,  provider of contemporary collections in sizes 14-32 designed to fulfill the lifestyle of the beautiful, voluptuous, and confident woman, is excited to announce the final winner of the national model search the company launched in November 2006. A native of Bakersfield, CA and single mother of a three-year-old daughter, Brittany has become a plus-size model with a goal to show young women how beautiful they are, regardless of shape and size. Brittany’s prizes from IGIGI include participation in a company photo shoot along with professional plus-size models, $1000 gift certificate and books from leading plus-size authors. Other major prizes include a possible modeling agency contract from a reputable modeling agency, $1000 goodies package from Catherine Schuller, creator and producer of 14+ on Sixth, and participation in a fashion show organized by DeVoe Signature Events.

“When I found out I was the IGIGI model search final winner, I was shocked! I could not believe I had won with such an amazing group of women,” said Brittany Bird. “I’m truly honored and I can’t wait to work it with the IGIGI crew for the shoot.”

As a provider of collections in sizes 14-32, IGIGI has always been very conscious of using models that are truly representative of the curvaceous beauty out there in the community. The company has run model searches for the last few years with a goal to scout fresh faces from among aspiring as well as professional models that identify with the IGIGI woman.

“We are thrilled to choose Brittany as the final winner,” said Yuliya Zeltser, IGIGI Founder and Designer. “The response from the community to the model search program has been amazing. It has been an extremely exciting 12 months as we received hundreds of applications from gorgeous aspiring and professional models every month. All these beautiful, voluptuous, and sexy models have made it quite difficult for us to choose a single winner every month. Brittany is our final winner as we feel she represents the beautiful, voluptuous, and confident IGIGI woman and can relate to our customers the best way.”

Headquartered in San Francisco, CA, IGIGI designs, manufactures, and distributes apparel and accessories for fashion-loving women in sizes 14-32. IGIGI designs are created with a goal to accentuate and celebrate the beauty and sensuality of the curvaceous female figure. IGIGI apparel and accessories can be found online, as well as at specialty boutiques and stores worldwide.

Select fashions from Igigi  in sizes 14-32W currently available as of Nov 28, 2007:

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Silk Dipuoni Wrap Blouse
Available in More Colors

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Holiday Velvet Wrap Dress
Available in More Colors

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Velvet Beauty Gala Evening Gown
Comes with Matching Velvet Shrug
Available in More Colors

Popularity: 40% [?]

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November 13, 2007

Tim Gunn Knows Exactly What Should Be in a Well Dressed Plus-Size Woman’s Wardrobe

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Tim Gunn Knows Exactly What Should Be in a Well Dressed Plus-Size Woman’s Wardrobe

from Liz Claiborne Woman, Guest Contributor to Elegant Plus Magazine

www.lizclaiborne.com
First things first…Fall’s Must Haves
 

Shop these great styles at Liz Claiborne Woman

Tim Gunn, famed for his role as mentor and constructive critic of the fashion designers competing on Bravo TV’s popular and award winning reality show Project Runway, is the current Chief Creative Officer for Liz Claiborne.  He’s also written a style manual for women full of his dry wit called A Guide to Quality, Taste and Style and hosts a television make-over show by the same name.

Popularity: 25% [?]

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September 5, 2007

Fat… So? : Promoting health AND size-acceptance

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Fat… So? 

Human beings come in all sizes.  How can we promote health …. and size-acceptance in our schools?

by  Camille Jackson of Tolerance.org
Reprinted with permission at Elegant Plus Magazine

As the “War on Obesity” heats  up, in schools across the country kids who are heavier than their classmates experience size bias and even outright bullying from peers and adults.  And, school health programs can sometimes hurt more than they help. Experts from the size-acceptance community, whose views are often omitted from health debates, offer a fresh perspective: eat healthy foods, stay active, and don’t worry about your weight and size.

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 Article title based on Marilyn Wann’s book,  
  Fat! So? Because You Don’t Have to Apologize for Your Size

 ”I’m the biggest in my family and I have the best cholesterol and blood sugar,” announces Kevin, a junior at Sequoia High School in Redwood City, Calif. He has just walked an extra-long distance for a late lunch of salad topped with grilled chicken strips and ranch dressing, followed by chocolate chip cookies. He came to the school’s Teen Resource Center to make a point about stereotypes.

“I play three sports, I ride my bike, I walk everywhere and I’m still the same size,” he says, insisting his health is better than some of his thinner classmates.

Looking at his larger-than-average size, some doubt Kevin is as healthy as he claims. But Marlene Schwartz, co-director of the Yale Center for Eating and Weight Disorders, says it’s quite likely Kevin’s weight may not negatively affect his health.

“I believe if a child is eating a nutritionally balanced diet and is active, if he or she has a higher BMI [body mass index], it doesn’t matter,” says Schwartz.

Schwartz routinely hears people say, “If only fat people worked harder, they would lose weight.” But she and others challenge the hysteria surrounding the global “obesity epidemic,” which defines 17 percent of children age 2 to 19 as overweight.

Paul Campos, author of The Obesity Myth, argues that Americans are, in general, only 15 pounds heavier than they were 20 years ago. It is public health standards, not our bodies, that have changed, becoming more rigid in defining the majority of Americans as “overweight.”

That news is small consolation for students subjected to harassment and prejudice, sometimes unrelentingly, from peers and teachers because they are heavier than others. Many have been frightened into hating their bodies by grim medical reports about childhood obesity. Too many believe that dieting is the only solution, even though study after study shows dieting doesn’t work.

Michael Loewy, a psychology professor at the University of North Dakota, paints an unsettling picture in his essay Working with Fat Children in Schools: “It is amazing that so many fat children survive adolescence, given the hatred and meanness directed at them.”

‘I Put Myself Down’

At Sequoia High School’s Teen Resource Center, Dana Schuster, a speaker with the Health at Every Size program, has gathered a group of students to discuss how the war on obesity has taken a toll on their self-esteem.

“In my family they tell me, ‘You’d look nice if you were smaller,’” says Celia, 15.

“I think I put myself down more than anyone,” adds Rachel, 18, referring to the negative thoughts filling her head about her size.

One girl says she’s more confident and accepting of herself now that she’s in high school, yet she’s just finished a juice fast, essentially starving herself. “I felt good. I lost the 10 pounds,” she says.

Naomi, 16, listens quietly to other students’ comments about the frustrations of gym class and clothes shopping. Then she says simply, “It hurts when you weigh a lot.”

Victims of size discrimination often suffer from depression, anxiety and loneliness. They may also suffer from low self-esteem, voluntarily serving as the butt of jokes — the stereotypical funny fat kid.

“If they say things to you, it doesn’t matter,” says Max, one of two boys in the group, shrugging his shoulders. Max says he responds to insults with humor.

Naomi does, too. But she also has a more straightforward comeback: “I tell them, ‘It’s my body; if you don’t like it, don’t look at it.’”

ALL sizes

Children learn anti-fat attitudes from many sources, including adults who talk negatively about their own bodies or who allow size-based teasing to go unchecked.

“A lot of people who don’t have this [size] difference aren’t aware how painful it can be,” says Frances Berg, a nutritionist and international authority on weight and eating based in North Dakota. “When someone tells a fat joke, the response should not be to laugh, or even to be silent.”

Many students say teachers or other adults rarely speak up about size bias, embracing the myth that thin always is better than fat.

It’s a myth some see the medical community presenting as fact.

“If one already prejudges fat people as gluttonous or lazy, it is not very difficult to think that they are also sick,” writes J. Eric Oliver in Fat Politics. That means even a visit to the school nurse doesn’t feel safe for some fat kids who are used to the medical community trying to “fix” their size.

Connie Sobczak, executive director of Body Positive, a nonprofit based in Berkeley, Calif., that helps teens with body issues, says the medical community does a disservice to thin kids by focusing solely on kids who are overweight.

“There are so many [children of all sizes] who aren’t eating well, and not [being active],” Sobczak says. “We ignore all those children, then we focus and shame the fat children.”

Size-related stereotypes, of course, work both ways — against fat and thin kids.

“We can’t just talk about it as an issue for fat kids. The ones who are ‘perfect’ get overlooked, too. It’s hard for them to talk about being blond and thin and looking like Barbie,” says Debora Burgard, a California psychotherapist and creator of BodyPositive.com (unrelated to the Body Positive group in Berkeley). “They have a stereotyping problem, too.”

Those prone to believe one stereotype often are prone to embrace other stereotypes, as well.

“In fact,” writes Oliver in Fat Politics, “people who have strong anti-fat attitudes also tend to be more hostile toward minorities and the poor.”

Stigma-by-association also exists. A recent study by British psychologist Jason Halford shows that prejudice against fat people is so strong that biases are also formed against people who associate with fat people.

Fear of Fat

Responding to concerns about childhood obesity, John S. Martinez School in New Haven, Conn., was one of the first K-8 public schools in its district to rid its campus of junk food. Last year the school hosted a pilot program introducing more physical activity, healthier cafeteria foods and nutrition education.

The inner-city school with predominantly Latino students offers swim classes using the school’s state-of-the-art pool. Students also can earn 30 to 45 extra minutes of gym class each day. The school’s health clinic monitors each child’s health and weight loss.

One physical education teacher says she sees the effects of the obesity epidemic firsthand, with younger children being diagnosed with hypertension, diabetes and elevated cholesterol levels.

“Most of them get on the scales without problems,” she says, but for other students the process is “stressful” and “hard to approach.” She contacts parents to discuss the best ways to intervene.

One winter afternoon, with snowflakes swirling outside the windows, several 7th- and 8th-graders gather at the school to talk about what happens when their parents get that kind of call.

“I hate it,” says Michelle, 13. “My mother makes me drink diet soda.”

The 8th-graders say all these efforts to get or keep them thin — eliminating vending machines, serving salads for lunch, increasing their gym time — have increased their fear rather than reduced their weight.

Twelve-year-old Arianna worries about high cholesterol. The message she gets from her parents and her doctor is that she must lose weight to get healthy. “I get depressed if I think about it too much,” she says. When she’s depressed, Arianna confesses, she sneaks Snickers and Milky Ways.

Emily worries her extra weight could lead to a heart attack. “I’m not going to be big in high school,” says the 12-year-old, shaking her head from side to side. “No, I’m going to go on a diet.”

Focus on fitness, not weight

In 2003, Arkansas was the first state to require schools to chart its students’ BMIs. Three years later, the state’s percentage of heavy school children remains the same: 38 percent. But another statistic has emerged: 13 percent of parents reported that their children had been teased because of the new program, according to the Arkansas Democrat-Gazette. Weighing children regularly does not help them become thin, says Miriam Berg, president of the national Council on Size & Weight Discrimination. Berg believes promoting weight loss as public policy is misguided for three reasons:

  • the policy targets fat kids and promotes discrimination against them;
  • teaches all kids that fatness should be avoided at all costs, resulting in dangerous diet practices and eating disorders; and
  • ignores the nutritional, exercise and health needs of kids who are average weight or thinner than average.

Instead of forced weighings and BMI checks that focus all attention on heavier kids, Schwartz, of the Yale Center for Eating and Weight Disorders, says schools should develop creative ways to get all students more active. She suggests PE classes that emphasize different choices of movement, not just team sports.

Laura Perdikomatis, chair of Woodside High School’s physical education department in Woodside, Calif., couldn’t agree more.

“I think we’re turning them off,” she says, of mandated fitness tests that are harder for larger students to complete.

She says coaches, who often use running as a punishment, sometimes stand in the way of progress. Perdikomatis has heard a group of PE teachers, for example, laugh at the very concept of Health At Every Size.

“They think everyone should be the same size,” she says.

Perdikomatis just received a grant to furnish her high school’s fitness center with games like the interactive “Dance, Dance, Revolution” and a stationary bike/Play Station II combination. The equipment is not only fun, Perdikomatis says, but it also puts the focus on heart rate rather than on the mechanics of a fitness test.

Frances Berg, founder of the Healthy Weight Journal, says that’s the way it should be.

“It’s important to practice healthy habits no matter how much you weigh,” Berg says. “It’s not the weight; it’s how active you are. (And) kids have to enjoy what they’re doing, or else it won’t work.”

_______________________________________

 Teaching Tolerance’s educational kits and subscriptions to its magazine are FREE to: classroom teachers, school librarians, school counselors, school administrators, professors of education, leaders of homeschool networks, youth directors at houses of worship and employees of youth-serving nonprofit organizations.

More size-acceptance resources from Tolerance.org include:

 

Tips For Teachers
People usually think about diversity in terms of ethnicity, class, gender and ability. Fat children also have a unique perspective on the world. Learn to see fat children as a valid part of diversity

 

LABELS: The ‘O’ Words
The size acceptance community embraces the label “fat” over words like “obese” and “overweight.”

 

Kids Come In All Sizes
Use this workshop to teach all students to feel good about their bodies.

 

This Story at Work
Do you possess anti-fat biases? Take a free, confidential online and find out what’s lurking in your subconscious. After taking the test, try to identify steps you can take to offset or minimize biases you may hold related to size or other factors.

Popularity: 41% [?]

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August 20, 2007

So You Want to Be a Plus Fashion Stylist

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Guest Author, Bette Tilch on set
creating wind for Plus Model, Mica

 

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So You Want to Be a Plus Fashion Stylist

by Bette Tilch, Guest Contributor to Elegant Plus Magazine

As a wardrobe and fashion stylist, I’m always being asked about what I do and how I got into this business.  To most people,  this seems like the perfect dream job.  You know … great clothes, famous people and the fun and excitement of being on the inside of a fashion photo shoot.

 There are many and varied types of “styling”, such as set styling, prop styling, food styling and, of course, wardrobe and fashion styling. Any time someone needs something to be photographed, taped or filmed,  chances are that there is a stylist involved.  Specifically, a fashion stylist is responsible for choosing and providing the wardrobe for a fashion shoot, an ad shoot or even accessories to supplement inventory for a catalogue shoot.  Fashion stylists also work with celebrities, on videos, TV commercials and on films (they are usually called costumers or wardrobe assistants on films).  They sometimes use their own vision to determine the look, but more often than not, they work as part of the creative team to decide the “look” of the particular situation. If it is a commercial, an ad or a catalogue shoot, the client or his representative has creative control and the stylist must provide wardrobe to their precise specifications.  A stylist is expected to work on set to ensure that the wardrobe looks it’s best at all times. S/he should have the equipment to steam/press, make repairs and sew, clamp, tape and pin the garments to ensure a perfect and flattering fit.  The stylist will also use his/her own resources and contacts to obtain wardrobe, often borrowed from designers and boutiques or rented from costume houses.

It is an exciting and interesting job, but it’s also a lot of really hard work. Fashion styling is a highly competitive business and the reality is there is no guarantee that you can make any money doing it. The first realistic hurdle is that to be successful you really must live in New York City or Los Angeles … it’s where the work is.  Unless, of course, you are one of the fortunate few hired by a catalog company, television show or large retailer with a high volume of photo shoots. There are a handful of salaried styling jobs within large companies.  Usually located at the main corporate headquarters, these positions aren’t necessarily tied to New York or L.A. and can be anywhere in the country. Because catalogers and department stores have such a high volume of catalogs and advertising circulars to  produce these offices can have several stylists on staff who are kept very busy week in and week out. Many of the same talents and skills apply, but, unlike freelance fashion stylists, networking, portfolios and client acquisition are not central to the corporate stylist’s success. The trick is to find the position and get hired in the first place.

Most people don’t realize that I work freelance.  This is the more usual situation for a stylist. Mine is not a salaried “job”.  I am in competition with other stylists for every individual paid project (called a gig) and it’s totally up to me to find my own clients, build my own relationships, wow them with my portfolio, and negotiate my fees.  I am not salaried and I don’t get medical benefits. Clients don’t even hold out my income taxes when I get paid, so I have to handle all of that financial stuff on my own.  I have to be a skilled entrepreneur/ business owner, a team player and a sales/marketing expert as well as a creative person …. all rolled into one. 

 Most stylists, like me, got their start by knowing or working for someone in the fashion business. Very few stylists have been formally trained in fashion school or through any certification programs. A friend, who is a fashion photographer, asked me to help out with wardrobe and provided me with some coaching.  I loved it and discovered that I have the “eye”.   I had finally … after a long career in business … stumbled on my calling!  But, as mentioned above, those business skills have also come in handy but in a new, creative way.

What I did next took time and money …  but then what start up business doesn’t?  I spent my time and money learning my craft and building my portfolio by working on numerous “test” photo shoots which means NO PAY. A savvy new stylist pays attention to the quality of the models and photographer in these collaborative test shoots to get the best images possible for her portfolio; but beginners need to be realistic about the quality of their own work and usually must start testing with newer fashion photographers and non professional models.  I learned that the more I tested,the better pictures I got and was able to attract increasingly better photographers who would work with me.  I did a lot of networking/making contacts, finding sources for wardrobe, marketing my services, and building a good reputation.  A new stylist can’t expect to work for pay for at least the first year or two. Once you are established each paying gig must be negotiated separately with the client, and can range from a few hundred dollars for a small, single day shoot with a smaller client to thousands of dollars for large multi-day, corporate or celebrity shoots. How much you can get paid depends on your negotiating skills, the client, the job and the quality of your portfolio.

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Photographer’s storyboard laying out the shots along with
magazine images to show the model and crew
the look they are going for.

Over time, I’ve learned how to consult with photographers, clients and art directors to determine the “look” of the shoot, how to go out and find the right garments and accessories, do fittings on the models and make the final choices.  I’ve learned to clamp, pin and tape garments (on the side away from the camera) to make everything fit like a glove and to keep an eye on it all during the shoot to make sure there are no gaps wrinkles, lumps or pulls.  I can now steam a garment in about 30 seconds, make quick temporary adjustments with the flick of a wrist, use any accessory multiple ways, and make quick decisions about what looks right and what doesn’t.  When necessary, I can even bolster the confidence of a nervous model while I help her get dressed.  Most importantly of all, I’ve started to build a network of contacts and repeat clients so I can get paid work.

A surprise benefit … I’ve lost weight and am down 3 dress sizes without dieting from all the extra physical activity!  It’s all the lifting and carrying of the wardrobe, shoes, accessories, racks and equipment.  I must stand on set or location for hours at a time.  Sometimes we hike into the location  … up in the hills, across the beach or into the woods. Yes …it is that physical! 

After all the long hours and hard work, the pay off for me is seeing the results … the actual finished pictures.  I love to start with a concept and bring it to fruition.  It is usually very collaborative and if everyone on the team is good at what they do and are working as hard as I do, the results can be amazing!   Seeing my name in print for the first time in a magazine editorial made me realize that I had become a professional fashion stylist!

Today, a large portion of my work involves plus-size fashion. It seems that I have a reputation for knowing how to flatter the plus figure. I’ve found that, unlike the slim bodies that typical straight sized models have,  plus models’ bodies come in different shapes … not just different sizes.  So I’ve learned how to deal with differences in each model.  Sometimes it’s things like  large thighs but a small waist and chest, or too much around the tummy and chest but slim legs.  And I also need to adjust for proportion too … perhaps a girl’s legs are short and  her torso is long and she’s needs to look longer legged. I know how to balance the proportions of the body, play up the assets and disguise the problems. I can do this with the wardrobe’s cut, color and fabric … they all can have an impact.

I’ve had dozens of plus models hire me to help them put together looks for their own portfolio shoots and have been hired for personal wardrobe consultations as well.   I have worked for clients who sell great plus fashions such as Kiyonna, B & Lu, Alight and Dulce, to name a few.  Although I work in the world of regular size fashion too, my favorite shoots are with plus models … they are so beautiful and represent the average to large sized woman so well.  I am proud to be at the leading edge of the plus fashion industry.

© 2006 Bette Tilch

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About the Author

bettetilch.jpg  After years in real estate and banking, Bette Tilch has been working  as a freelance fashion stylist since 2001.  She works primarily in the print and web (advertising, catalogs, magazine editorials) media but also offers personal styling services for working and aspiring plus models.

One of her specialties is working with designers and retailers who sell plus lines. She has worked as a stylist for plus apparel companies like Kiyonna, b & lu, and has participated in a holiday plus fashion editorial for Elegant Plus.  

She lives in Los Angeles with her husband, Chuck, and her Siamese and Balinese cats. When not working, she loves to travel.  She can be contacted through her portfolio website.

Popularity: 13% [?]

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August 8, 2007

So You Want to Be a Plus-Size Fashion Designer

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So You Want to Be a Plus-Size Fashion Designer

by Yuliya Zeltser of Igigi for Elegant Plus Magazine

Many of you are very interested in the fashion design field; but don’t  know how to get started. Recently, the managing editor of Elegant Plus, Thea Politis,  approached me and asked me to share my experiences, as well as some insider tips for beginners. I thought this was a great idea, since approximately five years ago I was in the similar position of a novice, starting my own plus-size designer fashion company. Today, Igigi is a very successful company, with thousands of curvy fashionistas wearing our exclusive designs worldwide.

Plus-size clothing is the fastest growing sector of the women’s apparel industry in the United States today, so now is a great time to get into the business.  But it is also an ultra-competitive industry, with many failures due to lack of proper preparation, lack of understanding of the full-figured market, and poor business skills.

What Does a Plus-Size Fashion Designer Do?

The main job of a plus-size fashion designer is to conceptualize and create clothing designs that will fit and flatter women’s full-figured bodies. Additionally, there are other duties that can be performed by a designer such as planning production, merchandising of the clothing collection, as well as helping to market your own creations.

To be successful in this field there are certain necessary basic skills. The first one is, of course, the skill of design. This means comprehension of basic fashion design techniques and principles, knowledge of apparel construction and patternmaking, understanding mass production, as well as the ability to deliver flat technical design drawings with specifications for production. A flexible, creative problem solving approach to design and the ability to come up with multiple possible solutions is also a must.

Originality is a necessary talent to have, as well. For example, a fashion designer must be able to create unique variations of popular trends, and adapt them to look flattering on a voluptuous figure. Other important skills are the ability to successfully communicate with the design team, and coordinate the design process. I also believe that an in depth knowledge of various women’s shapes and different figure specifics are also necessary to create flattering garments. Moreover, artistic talent is  crucial in fashion design, as well as a strong sense of form, aesthetics, color balance and proportion, and an eye for detail.

Many of these skills have to be a natural part of the individual - the raw talent, if you will. However, I strongly believe that formal training and education play a key role in the success of a designer.

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Education and Preparation

There are several ways to obtain a fashion design education. Many aspiring designers begin at top post secondary design schools like the Parsons School of Design in New York, or Academy of Art in San Francisco. If you’re serious about reaching the top in this field, it is a good idea to make an effort to attend such a school.

However, in my opinion, very effective fashion design training is also obtainable in a two-year vocational school. Usually students will receive an extensive preparation and design skills, as well as some exposure to the garment industry. Many of these programs are also available in community colleges.

After graduating, many people acquire as much experience in the real working environment as they can get. Many find internship positions with already established fashion designers or apparel manufacturing companies. Developing a comprehensive portfolio while in school will help get these internship opportunities.

Many graduates often begin as Design Room Assistants, an entry-level position that allows them to develop their skills and even possibly grow within the company. Others begin as Design Assistants, a much more responsible position that offers right-hand help to a lead Designer. Check the Elegant Plus Fashion Jobs board and other fashion industry job boards for opportunities in the plus-size designer field.

It certainly takes time, enormous amounts of patience, and dedication to succeed in this industry. However if you have the passion for design, tenacity, perseverance and willingness to constantly grow and evolve as both a professional and an individual, this could be a profession for you.

I think that every aspiring plus fashion designer should honestly ask her/himself a question: is she/he willing to work for several years for free, or minimal compensation?

If your answer is “yes”, than this is a job made for you. The good news is that a Plus-size industry is the fastest growing segment in the apparel industry, and the quantity of jobs related to fashion design for plus-sizes will grow tremendously in the next few years.

Financial Opportunities in Plus-Size Design

Now let’s talk about financial opportunities in the field.

According to the U.S. Bureau of Labor Statistics an average annual income for fashion designers in 2003 was $64,030 a year. Many earn a lot less. However, many top designers can earn up to $100,000 within the straight size industry. In my opinion, as the plus-size segment gets larger and more popular, so will the opportunity to become a top designer, receiving larger compensation.

Many designers, including myself, choose to work independently and start their own fashion labels. However, this choice also comes with a heavy price. A need to be ready to work 14 -18 hour days, with no compensation for as long as 3 years could be in-store for the young entrepreneurs…..as it was for me. However, success of the brand is one of the most rewarding pay offs.

My suggestion for the young fashion design entrepreneurs who want to start and run their own label is to  enroll in  some kind of the business training, in addition to your more creative coursework. This will help you to create a business plan, marketing plan and expose you to various resources for financing. Many of these educational programs are also available to women and minority groups for a nominal cost. It is wise to research these programs in the area where you live.

It is always better to start a fashion design business in a location not too far from a garment district. A major benefit is that you will have direct access to sewing contractors, fabric and trim suppliers. Some popular places that I am familiar with are, of course, New York, Los Angeles, Miami, Atlanta and Dallas. Many smaller cities also have garment manufacturing friendly areas. It is a good idea to do your homework and research this in your city or town. Many states (such as California) require that designers opening a business pass a special test and pay a hefty registration fee. Contact your local authorities to find out if this applies in your area.

Lastly, I would like to add that I am convinced that if you truly believe that you can accomplish something, and don’t let anything get in your way, all the challenges that you will experience will turn into opportunities…. what along the way some termed as ”impossible” will become a reality.

About the Author

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Yuliya Zeltser is the founding and lead designer of the plus-size clothing company Igigi.  She believes that words like “ample,” “opulent,” “curvaceous,” and “voluptuous” should be mainstays in the fashion dictionary. It is important to accentuate and celebrate the beauty and sensuality of the female figure rather than cover it up with piles of fabric. She is as passionate about creating unique, fashion-forward, stylish and great fitting clothes, as she is about changing the way our society defines feminine beauty.  Among other venues, her designs have been worn by contestants in the Miss Plus America pageant and on the red carpet by Hairspray star Nikki Blonsky.

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More Resources

Elegant Plus Fashion Job Board - find a job in the industry

Elegant Plus Designer Fashion Listings - who’s already in the field

Books on Plus-Size Style - understanding body shapes, silhouette, fit and proportion

Books on Fashion Design - learning the skills of fashion design

Books on Plus-Size Sewing and Knitting - resources, tips and tricks for great design

Books on Fashion Marketing - great design isn’t enough. How to reach your public

 

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